Your Web Hosting Company – Are You Just a Number?

Your Web Hosting Company – Are You Just a Number?

By now I’m sure you know how important your choice of web

hosting company is to your business. But just in case you don’t,

let’s review. At first to peek briefly, cheap web hosting may seem like a

pretty good deal. Who doesn’t want to save money? However,

there are some areas in which you, as an online business owner,

just can’t provide to cut corners. Would you put water in the gas

tank of your car just to save money? Choose a cheap web hosting

company and you are doing exactly that. While you can cut

corners in other areas of your business, your web hosting

company is not where you want to do this, if only for one simple

reason: with free or cheap web hosting companies, you are little

more than a number, just another website.

Let’s take a look at how cheap or free web hosting companies

make their money and how they do business. First, how can they

offer such cheap prices? Or already free web hosting? There is only

one answer: quantity. They great number thousands of websites, some

smaller, some larger than yours. Do you think that in hosting

thousands of websites, they can give you the personalized service

that you deserve? Let me answer that one for you: they simply

cannot. Why? Because the number of sites hosted, coupled with

the low pricing simply makes it an infeasible business practice.

nearly speaking, from a business standpoint, they cannot do

this. It would not make sense to their bottom line. Second, large

web hosting companies generally run lean and average. That is, in

business 101, they do more with less. They are not going to

provide more people to service more customers when they can do

the same job with less. Granted, customer service will suffer. But

to them, this is a tradeoff that they make up for with quantity.

Now let’s look at things from your point of view (an online business

owner). You already know that time is money. You have probably

already figured out that, sadly, time is not on your side. consequently,

every time your site is down you are losing money. already 5

minutes is too long for your site to be far away to visitors

(possible customers). Online business runs 24/7. Does your web

hosting company understand that? More importantly, when you

have a problem, is your business “just another website” to them?

Or will they take personal ownership of the problem and solve it as

soon as possible? What about follow up? Are you just another

website in the heap? Or will they follow up with you to make sure

that you are a satisfied customer and your site is running

smoothly? Better however, will they follow up personally, via phone

call? Or will they just send an email – an automated one at that?

Many Internet business owners make the mistake of choosing a

cheap web hosting company, thinking that it will help save them

money. Often, it costs them more in the long run in the form of

downtime, time spent waiting for answers from the hosting

company and lost customers. Below are 6 tips that should tell you

if you are “just another website” to your web hosting company:

* Time – Does your web hosting company have an “open door

policy”? If you have a question, Will they have the answer or will

they refer you to their Help Page URL? As an online business

owner, there is nothing more frustrating than calling the web

hosting company for help and then being told to go to a URL for

help. If your web hosting company does this to you, then you are

just a number to them.

* Accessibility – Is your web hosting company answering the phone

promptly? When they do, who is it? Sales? This is a big tip-off. A

web hosting company that really knows you and cares about your

business won’t automatically try to sell you something and they

won’t hide behind an answering machine or salesperson. A cheap

web hosting company definitely won’t know you by name; they will

know you by the domain that you have with them.

* Business Knowledge – Does your web hosting company know

what your needs are as a website owner? Do they care? Are they

hiring teenagers from the local high school to answer the phones

(who can’t really help you)? Does your web hosting company have

Internet Marketing experience? If you are with a cheap web

hosting company, the answer is no, because they do their

business by quantity and can’t be focused on those kinds of issues.

Kind of ironic, don’t you think, given the fact that you have a

website in the first place due to the Internet?

* Advertising/Sales Tactics – As your business grows, how many

sets is your web hosting company trying to sell you? How

many emails do they send you trying to get you to upgrade, pay

upfront, etc, etc.? Better however, how do they make their sales? I’ll

tell you how: aggressive advertising and sales tactics. For a cheap

web hosting company, it’s the only way, because it is all about the

numbers. And you are one of them.

* Relationship-pushed – Does your web hosting company want a

relationship with you or with your money? I bet by now you can

guess the answer. The fact is, cheap web hosting companies

make profits by increasing sales. If one customer leaves, so be it,

because they have the quantity to make that up. They really don’t

have the time, resources or the inclination to really make sure they

have a satisfied, long-term client in you.

* Patience – Lots of Internet business owners don’t know the ins

and outs of web hosting. That’s understandable. When you talk

to the sales department of your web hosting company do they use

Plain English or “technospeak” that you don’t understand? Do

they have the patience to explain everything to you? Or do they

automatically assume that you should know and become more

impatient the more questions you ask? To put is bluntly, do they

make you feel stupid or dumb? If you are trying to give the web

hosting company your business and they are making you feel

stupid for asking questions, they may in addition be saying “Next!”

Why would they do this? Because your business is just another

website to them.

Generally, a business web hosting company that gives you

personalized service, has answers to your questions (or ways of

getting those answers) will serve your online business better.

Having tons of options is fine, but already better is the peace of mind

that comes with knowing that to your web hosting company, your

business and its success is priority one.

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