How to enhance Your Website With Search Engine Friendly &…

How to enhance Your Website With Search Engine Friendly &…

Index ability is a major issue for websites. Search engine spiders are regularly trying to find new content, and if your site isn’t structured properly, the spider will not find all the pages on the website, and consequently will not rank those pages in the SERP’s (Search Engine Results Pages).

URL Structure

Proper formatting of URLs is basic for good ranking. There are 2 factors surrounding this issue, navigation, and search engine turn up.

Website Navigation

On many websites that include complicate search features, dynamic URLs are typically used in the site architecture. From a user perspective, this is not an issue, but it can be a problem for search engine spiders that get caught in large repeating loops as they are trying to index pages. ultimately the spiders time out and leave the site without completing indexing, and also tax server resources as they make multiple database queries in short amounts of time.

The problem originates from the dynamic parameters that are often included in these URLs. Typically, any more than 1-2 in any given URL will make indexing very difficult. And already if search engines find these pages, they will seldom rank these pages well because of their dynamic structure.

The solution is to re-write the URL’s so they appear to be static to the search engine spiders, and to users. The preferred method is the well known MOD re-write from the server side.

turn up & Branding in Search Engines

One other reason to have static URLs is for turn up in search engine results. Properly written URLs using descriptive terms will receive higher click rates in search engines as searchers are looking for the most applicable results. Keywords included in URLs will be bolded if they match the search engine query being made similar to the way titles and descriptions are bolded. This gives additional visibility to sites that include keywords in URLs.

Lastly, in regards to turn up, object IDs may be used in URLs as a quick reference to pages, but if possible, include them at the end of each URL. This simply gives more prominence to the keywords in the URL, but doesn’t affect ranking.

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