Arabic SEO and Localization

Arabic SEO and Localization




Arabic Internet e-commerce and on-line media is a meaningful, expanding market part with great possible for localized, Arabic search engine optimization (SEO) and Arabic search engine marketing (SEM). The majority of websites aimed at Arabic markets are nevertheless in English, which method that you have less competition and an opportunity to rule your sector if you localize your web content into Arabic with optimized Arabic SEO. If you follow the right SEO strategy when localizing your website, you will unprotected to the highest ranking with Arabic search engines.

Growing E-Commerce in Arabic Countries The Arabic Internet market is much larger than many people outside of this vicinity realize; it is experiencing rapid growth. Recent research indicates that there are currently 56 million Arabic-speaking Internet users and this number will increase to 82 million by 2013. That will be a 46.4 percent increase in just over two years!

Although English is widely spoken in the business world throughout the Middle East, many companies outside of the vicinity nevertheless have the misconception that they can continue to keep their web content in English-only because it is “the international language of business”. Most global companies have launched products and businesses in the Arabic vicinity via English-only websites with the assumption that Arabic-speaking customers can simply search and find sets using English keywords.

Arabic SEO Strongly Preferred by Consumers in Arabic Countries Research has progressively revealed that in most situations Arabic Internet users prefer to search using Arabic keywords to find more specific and accurate results. This is especially true when the search is related to regional topics, cultural-related words, local news or events, and regional products or sets. Consumers in Arabic-speaking markets prefer to select Arabic keywords as their first option. Naturally, this requires companies to localize all content on their website in Arabic, and have a culturally appropriate user interface. For specific examples of cultural and regional issues specific to Dubai, Abu Dhabi and the other Emirates.

Many Arabic consumers don’t speak English; in some Arabic countries like Morocco, Algeria and Tunisia, English is not as commonly used as French. This further underscores the need to have the Arabic language as a dominant choice for this vicinity.

Arabic Website Localization Your first step is selecting the right translation agency as a partner to properly structure your website and provide appropriate Arabic website localization, in addition as create effective SEO optimized for this language and market. Your localization partner will need experience in the Arabic vicinity and Arabic language for several reasons:

* There are six major Arabic dialect groups.

* Arabic SEO is rare and will require different keyword and tag strategies for various markets, like Saudi Arabia, UAE, Jordan, Lebanon, Syria, Morocco, Egypt, etc.

* Some graphics or images may carry negative cultural connotations that are not obvious to consumers outside of the vicinity; your localization agency partner must be well versed in all of these issues.

A localization company that fully understands these issues and has appropriate thoroughness of experience with regional Arabic markets will provide the most accurate content and optimal presentation for your Arabic website, empowering you to reach the right target users in Arabic countries.

Arabic SEO sets Arabic search engine algorithms and position techniques are quite different from their English counterparts. It is basic for web developers and localization engineers on your project to have a complete grasp of all issues specific to the Arabic language in order to acquire optimum Arabic search results. Appropriate experience with these project requirements can “make or break” your success with Arabic speaking consumers.

Recent Trends with Arabic Search Tools Google has announced meaningful improvements in the way users search in Arabic on Google search. Google has also provided a new tool for Google Arabic Transliteration. Other Search Engines, like Bing and Yahoo, are also providing many enhancements for Arabic search. All of these initiatives will help raise the bar in terms of Arabic SEO quality and effectiveness.

How can your website get ahead of the competition in this high growth market and get top ranking in Arabic search results? As an Arabic speaker, user of Arabic websites and specialist in Arabic SEO and localization, I can answer this question. SEO strategies have various responsibilities and manageable roles to unprotected to your SEO goals. However, we also need to talk about specific points more related to Arabic language and Arabic SEO, not just the regular responsibilities of general content optimization, web analytics, link building, etc.

Arabic meaningful words To select correct keywords for your Arabic website content and Meta tags, you need new “organic” research on chosen keywords. You cannot provide to simply depend on translated keywords: you are often required to create original Arabic keywords related to your product or sets.

Google provides tools to search Arabic keywords, find related keywords and the most popular keywords used on Google’s search engine. But that alone is not enough; additional assistance is required to successfully reach customers in Arabic countries.

Why is a localization or translation vendor your best option to provide you with Arabic keywords and content? There are many reasons why a localization vendor or translation agency is your best solution:

1. The right localization agency will have years of experience with the specific local and regional Arabic dialects, which can be quite different from one country to another.

2. You should choose a localization agency that has demonstrated the ability to provide you with a large amount of Arabic glossary content for each specific country. Your vendor should have sufficient experience in Arabic markets to origin terms and phrases for your glossaries from before translation projects. This will help you select or create the right Arabic keywords for each country and each target market.

3. Choosing the right localization agency will also ensure that you write accurate content appropriate for the local target culture and avoid any unsuitable website content that may be banned by religious or cultural customs.

Arabic Search Engine Challenges I believe the Arabic language poses a rare challenge when it comes to content and keywords because the complete Arabic-speaking vicinity contains very special traditions and regional differences. This challenge requires a partner with strong experience in the specific vicinity you are targeting. Only a localization partner with substantial experience in specific, regional Arabic translation and localization can ensure that your Arabic content is optimized and provide you with the right set of Arabic keywords to ensure that your target Arabic customers will find you.

Arabic Domain Names extensive sustain for Arabic domain names is a fairly recent development. An Arabic domain name pre-registration service has been launched and will solve many problems associated with domain names and SEO keywords in the future.

Egypt is launching the first Internet domain name to use the Arabic script, following ICANN’s decision to allow non-Latin top level domains. Many other countries are following Egypt’s rule, including the United Arab Emirates and the Kingdom of Saudi Arabia.

You will need to move quickly to register your Arabic domain name before it is taken. Arabic domain names are a big step towards achieving your highest ranking and best Arabic search results in market segments like Dubai, Abu Dhabi and the other Emirates.

Arabic URLs and Encoding URLs are limited to a few set of characters, “the English alphabet, the numbers, dashes, and a few others”. These characters are based on American English as defined by the ASCII standard for historical reasons. All other characters, like English punctuation and Arabic characters, have to be encoded.

Wikipedia, for example, has a summary of international domain names and URLs that allow use of non-ASCII characters.

Focusing on Arabic URLs and using non-ASCII characters is becoming an basic step for Arabic website optimization and linkage. Implementing your Arabic keywords in your URLs and links will help to get better indexing in Arabic search engines.




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